IN DEW TIME
How to get aesthetically drenched for the Looking Sweaty trend.
An iconic fashion memory unlocked – flashback to the 2019 Met Gala when the one and only Kim Kardashian arrived looking like she just emerged from the ocean. She blessed us with that mysterious ethereal mermaid vibe, and the media was talking about her look for weeks. Nay - years! Kim K’s iconic look still slays my Pinterest board until this very day as the Looking Sweaty trend truly is alive.
I know all my fellow oily skin sisters are gaping at the mouth – but hear me out! We’re talking about dewy skin, healthy-looking hair and radiant makeup that oozes low-key, off-duty supermodel vibes. It’s giving “I didn’t make a huge effort in looking this hot today… but I actually did.”
Okay, you got my attention. But how do I make my hair look slick without looking like I just ran a marathon?!
The key to shiny, silky hair is implementing a good haircare routine. Shameless plug – we just launched a whole brand new Haircare Styling System just for that.
What you’ll need:
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A clarifying shampoo that doesn’t strip the sh*t out of your scalp (Styling Shampoo)
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A hydrating conditioner to nourish and rejuvenate your strands from A to Z (Styling Conditioner)
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A really good heat resistant spray that protects your hair from heat damage (Mermade Mist 2.0)
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A serum to give you that, “Hello, yes, I’m a real-life mermaid” look (Super Serum)
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The Pony Kit because it includes an amazing slick-back gel called The Pony Gel for that signature Hailey Bieber bun
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The Comb Kit that has every comb that you need to detangle, brush, divide and smooth
A step-by-step guide to recreating Kim’s sweaty-girl look:
Step 1: Clean and clarify your scalp with the Styling Shampoo. Infused with Shea Butter and Vitamin E, this shampoo washes your scalp thoroughly but also so gently. Then hydrate your strands with the Styling Conditioner. This small but mighty powerhouse is perfect for that little pick-me-up when your hair feels dry and needs a little bit of life back to the mane. This dynamic duo works to prep hair for hot tools.
Step 2: Prep hair with the Styling Primer. Use the Interchangeable Blow Dry Brush to dry hair. You won’t need to create volume for this look, so the Pre-Styling Dryer Attachment should work fine!
Step 3: Section and spray hair with Mermade Mist 2.0. Now, here’s the secret, you want to use both the 32mm Pro Waver and the 25mm Mini Pro Waver. Near the root, you want to start with the 32mm Pro Waver to give those sections a more smooth look. Then when you get to about chin length, introduce the 25mm Mini Pro Waver. Continue overlapping the last first waver barrel with the last wave bend for seamless waves.
Step 4: Once hair is dry – it’s time to load up on serum! Add a few drops of the Super Serum to your hands and rub palms together. Start adding the serum from mid-lengths to ends, and then whatever is leftover you can pull through the roots. Don’t be shy – the more serum you use, the wetter the look.
More into the pilates bun? Follow steps 1 and 2. Then use the Tail Comb to part hair in the middle and slick back into a bun. Use the Pony Gel in our Pony Kit to tame flyaways and frizz. Add Super Serum for that fresh-out-of-the-gym look.
*Lazy girl tip: If you don’t have the energy to style your hair (because same), just go true sweaty and have your hair brushed and undone. You just need to add Super Serum for that laminated, glazed hair look. Hailey Bieber’s Rhode campaign says it all. Wet hair - check. Glazed doughnut skin - check. Actual glazed donut - check, check.
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More Looking Sweaty trends below:
Margot Robbie
Zendaya
JLO