The Hair Care Trends Taking Over India: How We’re Leading the Charge

India’s hair scene is having a moment. It’s no longer just about good hair days… it’s about smarter, science-backed styling that looks effortless but keeps strands healthy. From scalp first rituals to heat tools that actually care for your hair, these are the biggest trends redefining hair care in 2025 - and how we’re making them happen.

1. Heat Styling, But Make It Healthy

Poker-straight locks? Soft waves? Voluminous blowouts? Heat styling is still the go-to, but nobody’s here for fried ends. Our Infrared Styler and Blow Dry Brush use damage reducing tech to protect while you style, think even heat distribution, ionic magic, and hair that stays glossy, not crispy.

2. Scalp Care = Self Care

Healthy hair starts at the root—literally. From hair oiling rituals to scalp serums, Indian beauty lovers are prioritizing scalp health like never before. Our Styling Primer & Super Serum preps, hydrates, and strengthens strands, making sure your hair is thriving, even with regular styling.

3. One Tool, Endless Styles

Life’s too short for complicated routines. With multi-use styling tools (hello, Interchangeable Blow Dry Brush), you can switch up your look in minutes—beachy waves today, sleek pony tomorrow—without needing a million different tools.

4. Beauty That Lasts

Sustainability isn’t just about clean beauty, it’s about fewer, better products. Our pro-grade, long-lasting tools are built to stay in your kit for years, cutting down on waste and giving you flawless hair every time. Science, style, and smarter haircare is where India’s beauty game is heading, and we’re already there.