Frustrating shopping trip behind Mermade Hair Waver idea

Written by Hannah Paine at

The idea for Mermade Hair came by chance to Tara Simich during a frustrating shopping trip experience most of us can relate to. It was 2019 and the Perth mum, now 31, had just given birth to her second child and was shopping for a hair tool she could use for an upcoming wedding.

“I really wanted to achieve this modern wave. I’m terrible at doing my own hair and it was too hard to get to the salon and I just thought, ‘imagine if my crimper could just be much bigger, then I could crimp a more modern large wave’,” Mermade Hair founder Tara told

The disappointment made Tara, who had always had “all the tools” and is “really passionate” about hair, realise there was “definitely a gap” that needed to be filled.


Mermade PRO Hair Waver - 1.25Mermade PRO Hair Waver - 1.25" Pink
20% OFF

Mermade PRO Hair Waver - 1.25" Pink

Rated 4.7 out of 5 stars
1,279 Reviews
$63.20 $79
Interchangeable Blow Dry Brush Before And After Mermade Pink  Interchangeable Blow Dry Brush.Interchangeable Blow Dry Brush
20% OFF

Interchangeable Blow Dry Brush

Rated 4.8 out of 5 stars
179 Reviews
$95.20 $119
Styling Shampoo 250mL  Mermade Hair Styling Shampoo Mermade Hair Styling Shampoo
20% OFF

Styling Shampoo 250mL

Rated 4.8 out of 5 stars
12 Reviews
$20 $25