Vibe Check: Coastal Grandmother

Think button down shirts, neutral tones, pristine bucket hats and lots of linen – welcome to the era of the Coastal Grandmother.



Coined by TikToker Lex Nicoleta, who started posting about the aesthetic in March, the trend was born from the wardrobe, vibe, recipes, and décor in Nancy Meyers movies. Now, the trend has amassed over 22.7 million #coastalgrandmother hashtag views and counting.



@lexnicoleta GRAN EXPLAINED #coastalgrandmother ♬ This Will Be (An Everlasting Love) - Natalie Cole



Prime examples include Diane Keaton in Something’s Gotta Give and Meryl Streep in It’s Complicated, however Monster-In-Law, Under the Tuscan Sun and First Wives Club also don the Coastal G-Ma vibe.



Celebs such as Anne Hathaway, Jennifer Lopez and Kelly Bensimon have taken the trend in their stride.



So, without further ado, pour yourself a Chardonnay and get your easy breezy CG look with some of our products below.

Mermade Bucket Hat

Mermade Blow Dry Brush

Beach Tote

Claw Clip

Scrunchie Set