Blog

The Rise of the Demure TikTok Trend: A Return to Timeless Elegance

If you are on Tik Tok, you may have noticed the viral demure, cutesy and mindful trend that is currently blowing up. The phrases became a phenomenon on TikTok after a user named Jools Lebron began ...

Our top 5 tips for healthy hair in 2023

The challenge to having healthy hair is that your strands are constantly prone to damage: dullness, thinning, dryness, breakage and frizz. Discover our 5 simple tips that will make a big difference...

How Do I Get a Matilda Djerf Blowout

Getting Matilda Djerf’s Iconic Blowout is Easier Than You Think

PSA: It’s Time to Clean Your Hair Straightener

Here’s why (and how) you should clean your flat iron.

The Hairstyle You Need This 4th of July Weekend

Get Hailey Bieber’s braids and bucket hat look for 4th July Weekend.

Vibe Check: Coastal Grandmother

The viral TikTok trend is effortlessly chic, and most importantly comfortable.

*Slippery When Wet*

Your guide to hair slugging.

Coachella 2022 Trends – Weekend 2

Here we look at what trends took on the second weekend in the desert.

THE BEST HAIRSTYLES FROM BRIDGERTON SEASON 2

And what products you need to recreate them.

Coachella 2022 Trends – Weekend 1

From spiky up-dos to colored eyeliner. Here are the top trends!