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The Rise of the Demure TikTok Trend: A Return to Timeless Elegance

The Rise of the Demure TikTok Trend: A Return to Timeless Elegance

The Rise of the Demure TikTok Trend: A Return to Timeless Elegance

The Rise of the Demure TikTok Trend: A Return to Timeless Elegance

If you are on Tik Tok, you may have noticed the viral demure, cutesy and mindful trend that is currently blowing up. The phrases became a phenomenon on TikTok after a user named Jools Lebron began ...

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PSA: It’s Time to Clean Your Hair Straightener

PSA: It’s Time to Clean Your Hair Straightener

Just like your hairbrush, hair straighteners get built up oil, dirt and product residue, so cleaning them is pretty important not only for their longevity, but also for your hair's health. 

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Vibe Check: Coastal Grandmother

Vibe Check: Coastal Grandmother

The viral TikTok trend is effortlessly chic, and most importantly comfortable.

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THE BEST HAIRSTYLES FROM BRIDGERTON SEASON 2

THE BEST HAIRSTYLES FROM BRIDGERTON SEASON 2

And what products you need to recreate them.

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The Hottest Euphoria Hair Trends

The Hottest Euphoria Hair Trends

Want Euphoria's dreamy hair styles? Cue Mermade Hair.

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Afterpay Australian Fashion Week Hair Roundup

Afterpay Australian Fashion Week Hair Roundup

From big braids to low-maintenance waves, we’ve rounded up our top 5 hairstyles this AAFW.

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Mermade Ready at Afterpay Australian Fashion Week

Mermade Ready at Afterpay Australian Fashion Week

Kicking off Day 1 with Mermade.

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MH X NEON TAKE ON BYRON BAY

MH X NEON TAKE ON BYRON BAY

Neon went on tour and took us with them!

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The Cutest Hairstyles You’ll Want This Summer

The Cutest Hairstyles You’ll Want This Summer

The hottest styles that will keep you cool all summer long.

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How to prevent hair breakage 101

How to prevent hair breakage 101

Tame your mane with our top five tips to help prevent hair breakage

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